Date(s) - 28/02/2019
9:30 am - 5:00 pm
The Curzon Theatre
We’re excited to announce the date for our next Summit. This event gets bigger each year, and 2019 will be no different.
This one-day event will look at how the content industry is adapting to new technology and dealing with the most efficient use of data. Now, more than ever, content marketing needs to find a repeatable and robust method for measuring the value delivered to clients. Our panels will discuss this and how it ties into creating purposeful content that successfully proves its effectiveness.
The panel discussions for the Summit will are Data & Tech, Content Agency of the Future, Content Efficacy and Purpose. On top of this, we have some fantastic keynote speakers throughout the day.
Date: 28th February 2019
Venue: The Curzon Theatre, 99 Shaftesbury Ave, Soho, London W1D 5DY
Anna Watkins is UK Managing Director of Verizon Media, the global media and technology company. Anna is responsible for driving the UK business with its unique offering of quality content and powerful technology platforms. As well as its premium editorial and consumer brands like HuffPost and Yahoo News, Sport, Finance and Mail, the company also helps businesses achieve their commercial objectives through global partners like Microsoft, an in-house branded content division RYOT Studio – which bridges content and technology to build engaging consumer experiences – as well as unified, powerful ad platforms for advertisers and publishers.
Previously, Anna launched Guardian Labs, the branded content arm of The Guardian, as its first Managing Director and before that was MD of Initiative UK.
Thomas is an award-winning marketing and advertising professional with more than 15 years of international experience. He’s one of the early pioneers in the do-good space with a global sustainability track record. His proprietary Goodvertising methodology has helped transform and reconnect brands with people and planet creating renewed brand love and profitability
Lazar Džamić is a lecturer in Digital Marketing at the Faculty for Media and Communications in Belgrade (FMK) and one of the foremost brand and marketing strategists in the region, with more than 20 years of strategic marketing experience in one of the most competitive markets in the world.
He is a former Head of Brand Planning in Google’s creative think tank ZOO in London, where he created the strategy team and introduced to the industry two of the world’s first Creative Data Scientists. His mission at Google was to ‘turn light into heat’: a vast amount of Google data into surprising and deep insights for creating great brand stories. Prior to Google, he also served as a Strategy Director in several London creative agencies and was one of the first digital strategists in the United Kingdom. He worked on campaigns and programmes for some of the UK’s most loved brands such as Tesco, John Lewis, Waitrose, Virgin Holidays, Nando’s etc.
Data & Tech